Case Study: UBS achieves faster, personalized digital experiences with Adobe Experience Manager

UBS, delivering superb Customer and Employee experiences online

UBS, a global financial institution whose public site spans 50,000 pages (and an intranet of 100,000 pages) with roughly 200 million page views a year, needed faster, more cost‑effective updates, stronger personalization, centralized campaign management, and scalable authoring. To meet those requirements the bank selected Adobe Experience Manager as its intuitive, scalable web content and digital‑asset management platform.

Implemented with partner Netcentric as part of Adobe Marketing Cloud (including Adobe Analytics, Adobe Target and Adobe Campaign), Adobe Experience Manager let UBS reuse components and templates, standardize authoring, and secure content access. The result: content management is at least three times faster, site creation/updates run up to 4% faster, improved personalization and security, and better analytics-driven targeting—making Adobe Experience Manager the core of UBS’s digital marketing and asset strategy.

UBS

Manuel Niess

UBS