Case Study: Tumi Inc achieves up to 40% faster product launches with Adobe Experience Manager

Tumi - Customer Case Study

Tumi Inc, the luggage and bag maker known for detailed craftsmanship and personalization, needed to bring image and video creation in-house to keep pace with rapid product introductions and changing customer tastes. Managing roughly 3,000 products and about 1,500 new SKUs a year, Tumi Inc faced delays posting assets and wanted faster time-to-market and a better mobile shopping experience, so it selected Adobe Experience Manager (part of Adobe Marketing Cloud) to centralize and accelerate digital asset management.

Using Adobe Experience Manager with dynamic media and Adobe Analytics, Tumi Inc streamlined content prep and delivery, automated device-ready resizing, and enabled real-time personalization like monogram previews. Adobe Experience Manager cut asset prep and posting time by as much as 40% (shaving up to four weeks off product launches), reduced photography needs by using single assets across devices, and helped increase time on site by up to 40%, improving engagement and speeding conversions.

Tumi Inc

Naveen Gunti

Senior Director, e-Commerce Technology and Operations, Tumi Holdings, Inc.