Case Study: Tropitone boosts sales and cuts production costs with Adobe Experience Manager

Tropitone - Customer Case Study

Tropitone, a leading outdoor furniture manufacturer, needed a way to help customers and a dispersed sales force visualize thousands of fabric and finish combinations without relying on heavy print catalogs or costly, constantly updated photography. To solve that challenge, Tropitone deployed Adobe Experience Manager (part of Adobe Marketing Cloud) to power a web-based e‑catalog with dynamic media and asset management.

Using Adobe Experience Manager, Tropitone built a responsive media portal that dynamically renders unlimited product variations, supports zoom/pan and color swatches, and enables sales reps to present options on tablets. The solution reduced production and printing costs, cut site bounce rates by 11%, increased average time on site by 24%, reduced ordering errors, and drove higher sales—especially among large commercial customers—delivering measurable bottom-line benefits.

Tropitone

Demetrius Linebarger

Senior Marketing Manager, Tropitone Furniture Company