Case Study: Telegraph Media Group achieves increased reader engagement and revenue with Adobe Experience Manager

Telegraph Media Group - Customer Case Study

Telegraph Media Group, publisher of The Daily Telegraph and The Sunday Telegraph, needed to modernize its digital platforms to deliver breaking news faster, improve mobile experiences, and grow revenue as print declines. To achieve this, Telegraph Media Group partnered with Adobe Experience Manager (part of Adobe Marketing Cloud), deploying Adobe Experience Manager Sites and Assets alongside Adobe Analytics, Adobe Campaign and Adobe Professional Services.

Using Adobe Experience Manager, the publisher rebuilt responsive front pages, enabled journalists to publish across web, mobile and social quickly, and rolled out new features and sites in weeks instead of months. Combined with Adobe Analytics and Adobe Campaign, the solution improved targeting and personalization, increased visitor time on site (driving higher ad revenue), delivered mobile‑optimized content, and helped Telegraph Media Group achieve stronger ad returns and sustained multi‑channel readership.

Telegraph Media Group

Chris Taylor

CIO