Case Study: Sunrise Communications achieves faster page creation and doubled mobile traffic with Adobe Experience Manager

Sunrise marries e-commerce with Customer experience

Sunrise Communications, Switzerland’s second‑largest telecommunications provider, needed to digitally transform its customer experience and relaunch a complex, multi‑brand online presence across four languages. Faced with slow page creation, lengthy backend processes, low mobile conversion and high call‑center costs, Sunrise selected Adobe Marketing Cloud — including Adobe Experience Manager — tightly integrated with the SAP Hybris e‑commerce platform to centralize content, personalize experiences and simplify workflows.

Using Adobe Experience Manager as the content hub (alongside Adobe Analytics, Target and Campaign) and SAP Hybris for commerce, Sunrise and partner Namics rebuilt customer journeys and back‑office processes. The new platform accelerated page creation by two‑thirds (12 hrs to 4 hrs), cut page deploy time from 90 minutes to under 30 seconds, halved smartphone purchase steps (10 to 3), doubled mobile traffic (22.6% to 44.5%), and reduced load times from 4.2 to 1.5 seconds; online‑store NPS rose from 31 to 45 and platform availability reached 99.99%. Adobe Experience Manager’s integration with the e‑commerce stack enabled these measurable improvements and a faster, more personalized customer experience.

Sunrise Communications

Janos Heé

Digital Business Director