Case Study: SPAR ICS achieves 50% customer growth and higher sales with Adobe Experience Manager

Spar ICS - Customer Case Study

SPAR ICS, the IT arm of the SPAR Group, faced escalating competition and shifting European retail habits and needed to eliminate digital siloes while delivering country-specific, personalized shopping experiences. To build a unified digital foundation and better serve local tastes across markets, SPAR ICS implemented Adobe Experience Manager as part of its Adobe Experience Cloud strategy.

Using Adobe Experience Manager (Assets and Sites) alongside Adobe Analytics, Adobe Target and Adobe Consulting, SPAR ICS centralized roughly 500,000 assets, launched localized landing pages and personalized recommendations and search. The Adobe Experience Manager–led solution improved operational efficiency, supported global expansion and drove measurable results — including a 50% increase in customers at a digitally enabled Vienna store and higher sales.

Spar ICS

Andreas Kranabitl

Managing Director