Case Study: Nedbank achieves 142% higher form completion rates and unified cross-channel experiences with Adobe Experience Manager

South African Bank becomes a luminary by Delivering Experiences, Content, and Forms that matter most

Nedbank, one of South Africa’s largest banks, faced fragmented digital experiences across multiple business units, inconsistent branding, and a maze of more than 224 forms that hurt mobile and online conversions. To unify channels, gain customer insight, and simplify interactions, Nedbank turned to Adobe Experience Manager (as part of Adobe Marketing Cloud) along with Adobe Analytics and Adobe Target.

Using Adobe Experience Manager to centralize Sites, Assets and Forms and Adobe Analytics to pinpoint behavior, Nedbank reduced form templates from 224 to 38, simplified processes (cutting steps and adding auto-population), and reordered product listings to match customer interest. The result: form completion jumped from 33% to 80% (a 142% increase), better mobile experiences, more consistent cross-channel branding and measurable uplifts in application completions and cross-sell opportunities — all enabled by Adobe Experience Manager.

Nedbank

Lizelle Vaughan

Program Director for Digital Experience Management