Case Study: Sony Interactive Entertainment achieves 800% faster website production with Adobe Experience Manager

Sony Interactive Entertainment - Customer Case Study

Sony Interactive Entertainment Japan Asia (part of Sony Interactive Entertainment) needed to deliver more frequent, device-agnostic content updates, simplify content management, and reduce reliance on external developers to keep the PlayStation site fresh and engaging. To address slow lead times, inconsistent mobile/console display, and limited personalization, SIEJA implemented Adobe Experience Manager as part of the Adobe Marketing Cloud (alongside Adobe Analytics and Adobe Target).

Using Adobe Experience Manager with Analytics and Target, SIEJA moved content production in‑house, used responsive templates and centralized assets, and accelerated PDCA optimization cycles. The results from Adobe Experience Manager: website production became 800% faster, site optimizations ran 5× quicker, homepage updates rose (site improvements 14 times in five months), visits increased 14%, bounce rate improved from 40% to 35%, Net Promoter Score rose 9 points, comments grew 37%, sign‑ins increased eightfold, and personalized content delivered ~15% more clicks.

Sony Interactive Entertainment

Takehiro Akiba

Director of Web Planning, Marketing Communication