Case Study: Silicon Labs achieves 15% conversion lift and 20-minute site updates with Adobe Experience Manager

Silicon Labs reaches tens of thousands of customers worldwide with experience-based website built on Adobe Experience Manager

Silicon Labs, a provider of silicon, software, and system solutions for the IoT, needed to scale its website and deliver targeted experiences to tens of thousands of customers worldwide as it shifted into broader IoT markets. To replace a legacy .NET CMS and give marketers more control and global scalability, Silicon Labs implemented Adobe Experience Manager as part of the Adobe Experience Cloud.

Using Adobe Experience Manager (with Adobe Analytics, Adobe Target, and Adobe Managed Services), Silicon Labs centralized assets and tagging, stored 5,000+ technical documents, and integrated SAP and Marketo to track 100% of activity for lead scoring—improving product interest accuracy by 150%. The cloud-hosted Adobe Experience Manager solution reduced website change time from one week to 20 minutes, delivered a 15% conversion lift, and freed IT to focus on core business.

Silicon Labs

Kamran Shah

Director of Corporate Marketing