Case Study: College and Association of Registered Nurses of Alberta (CARNA) achieves up to 80% faster content updates and personalized member experiences with Adobe Experience Manager

Professional association and regulatory body delivers rich, personalized online content with Adobe Experience Manager

The College and Association of Registered Nurses of Alberta - CARNA, the professional association and regulatory body for more than 36,000 nurses in Alberta, faced an aging, custom-built website that was slow to update, not mobile-friendly, hard to personalize, and limited social engagement. To modernize its member portal and speed content delivery, CARNA chose Adobe Experience Manager (part of Adobe Marketing Cloud) to replace the unsupported platform and meet goals for faster updates, better navigation, and tailored member content.

With partner INM, Adobe Experience Manager was implemented and integrated with CARNA’s Aptify system to provide Sites, Assets, and Communities capabilities, single sign-on, responsive design, and personalized content delivery. The Adobe Experience Manager solution enabled major content overhauls in days (one sitewide exam process rewrite took three days), cut update times by up to 80%, reduced small-change edits from hours to minutes, increased member engagement and lowered bounce rates, and delivered a richer, mobile-friendly, socially interactive experience.

College and Association of Registered Nurses of Alberta - CARNA

Rachel Champagne

Manager of Communications