Case Study: PGA TOUR accelerates fan engagement with Adobe Experience Manager

PGA Tour boosts content traffic 10% and cuts launch time with Adobe Experience Manager

The PGA TOUR, a premier golf organization, faced the challenge of managing massive amounts of real-time data and engaging modern fans with an aging content management system and a fragmented, slow content creation process. To meet these growing demands, they partnered with Adobe and implemented Adobe Experience Manager Sites to streamline their operations and improve their digital platforms.

Adobe's solution, primarily Adobe Experience Manager Sites with Edge Delivery Services, enabled the PGA TOUR to drastically cut website development timelines from months to days and significantly accelerate content publication. The results included a 50% increase in webpage load speeds and a 10% year-over-year increase in content traffic, allowing them to deliver faster, more accurate content and immersive storytelling to their global audience.

PGA Tour