Case Study: Nissan achieves higher conversion rates and increased vehicle sales with Adobe Experience Manager

Nissan - Customer Case Study

Nissan, the global automaker, faced declining in-person dealership visits and needed to better understand online customer journeys to deliver more relevant, timely experiences. To create a consistent, scalable digital marketing foundation and break down data silos, Nissan adopted Adobe Experience Manager (as part of Adobe Experience Cloud) to centralize content, analyze behavior, and enable more personalized customer touchpoints.

Using Adobe Experience Manager alongside Adobe Target, Adobe Campaign and Adobe Analytics, Nissan ran A/B and multivariate tests, built one-to-one email programs, and mapped content attribution across the funnel. The initiative raised conversion rates and vehicle sales, reduced bounce and abandonment, shortened the sales cycle, and produced strong email performance—about 1.3× higher open rates, 2.6× higher click rates (with targeted campaigns reporting up to 200% higher open/click performance).

Nissan

Moyuru Kudo

Head of Japan Digital Customer Experience