Case Study: News Corp Australia achieves nationwide audience engagement and scalable automated social moderation with Adobe Experience Manager (Livefyre)

News Corp Australia brings communities together with Livefyre, part of Adobe Experience Manager

News Corp Australia, the country’s leading media company, faced the challenge of moving its metro newspapers online and scaling its popular #SnapSydney photo campaign nationwide while keeping moderation and costs under control. To expand the event across multiple cities without ballooning staff, News Corp Australia turned to Adobe Experience Manager Livefyre (part of Adobe Experience Cloud) to manage social submissions and moderation.

Using Adobe Experience Manager Livefyre’s automated filters, workflows and single‑screen moderation, News Corp Australia automated image approval and auto‑posted galleries and billboard content by city. The campaign drove more than 35,000 photos and reached 24.5 million people, scaled 400% with no proportional headcount increase (reducing operating costs), increased on‑site time and advertiser reach, and extended the News Corp Australia brand across physical and digital communities.

News Corp Australia

Brad Forster

Head of SEO