Case Study: National Bank of Abu Dhabi achieves mobile-first, personalized digital experiences with Adobe Experience Manager

National Bank of Abu Dhabi - Customer Case Study

The National Bank of Abu Dhabi, the largest bank by assets in Abu Dhabi, faced a rapid shift to mobile and social channels and needed a consistent, multi‑language, personalized digital presence across countries and touch points. To address these challenges the bank selected Adobe Experience Manager as part of Adobe Marketing Cloud (including Adobe Analytics and Adobe Target) to support a mobile‑first, cross‑channel digital strategy.

Adobe Experience Manager and the rest of Adobe Marketing Cloud were used to prototype and build a unified digital brand, streamline multilingual translation, empower non‑IT managers to create and publish content, and deliver targeted experiences. Within about 18 months NBAD presented a cohesive brand across channels and languages, sped content delivery, and prioritized mobile experiences for a market with roughly 73% smartphone use — outcomes the bank credits to Adobe Experience Manager and the Adobe partnership.

National Bank of Abu Dhabi

Dan Sale

Head of Digital Marketing