Case Study: My Move achieves a 25% increase in customer satisfaction with Adobe Experience Manager

My Move - Customer Case Study

My Move, an advertiser-funded resource for stress-free moving that draws nearly 600,000 unique visitors per month, struggled with a heavily customized open-source portal that limited publishing, content reuse, scalability, and integration with mission-critical back-end systems (IBM WebSphere and Oracle). To speed time-to-market and give editorial and marketing teams direct control, My Move chose Adobe Experience Manager (part of Adobe Marketing Cloud) as a more robust web content management foundation.

Working with ICF Olson, My Move implemented Adobe Experience Manager (Sites and Assets) in about four months to deliver responsive design, templates and reusable assets, and deep integration with back-end systems that drive targeted deals and checklists. The Adobe Experience Manager solution enabled faster content publishing and analytics-driven optimization, producing measurable impact: a 25% increase in customer satisfaction and a modern site that better supports revenue-driving personalized offers and growth.

My Move

Ada Vassilovski

Vice President of Product and Marketing