Case Study: Motorola Solutions achieves $2M annual savings and 2-second page loads with Adobe Experience Manager

Motorola Solutions - Customer Case Study

Motorola Solutions, a global leader in telecommunications, faced an aging, overly customized web CMS that required an 18-person admin team, produced slow page loads, and needed a rapid overhaul to reflect the company’s refocused business. Given a six‑month timeline to redesign, migrate, and consolidate 17 global websites (170,000 pages) and to standardize email campaign management, Motorola Solutions selected Adobe Experience Manager (and Adobe Campaign within Adobe Marketing Cloud) to modernize its digital presence.

Working with Adobe Experience Manager (including Managed Services) and Adobe Professional Services, Motorola Solutions launched all 17 sites in six months, enabled marketers to edit content directly, and migrated global email campaigns onto Adobe Campaign. The move cut page load times from as much as 40 seconds to about 2 seconds, eliminated the 18‑person admin overhead, increased social-driven traffic 400x, improved SEO by 5%, and reduced operating expenses by $2 million annually with ROI within three years.

Motorola Solutions

Simon Jones

Director Marketing Technology