Case Study: MEDHOST achieves a rapid, mobile, personalized health and wellness content platform with Adobe Experience Manager

MEDHOST - Customer Case Study

MEDHOST, a healthcare technology provider serving roughly 1,000 hospitals, needed a modern, mobile-enabled health and wellness site to boost patient and consumer engagement, deliver personalized content, and streamline publishing of large content volumes. Working with agency VML, MEDHOST chose Adobe Experience Manager (the Adobe Experience Manager solution within Adobe Marketing Cloud) to underpin the new YourCareEverywhere service and meet strict performance, personalization, and integration requirements.

Using Adobe Experience Manager, VML and MEDHOST launched a responsive, personalized content platform in just three months that aggregates and manages more than 40,000 articles, integrates consumer device data, and supports both authenticated and unauthenticated users. Adobe Experience Manager delivered faster time to market, superior segmentation and personalization, improved engagement for patients and general consumers, and a scalable foundation designed to handle millions of users across desktop and mobile.

MEDHOST

Daniel Hart

President