Case Study: Manipal Global Education boosts online applications by 40% with Adobe Experience Manager

Manipal Global Education - Customer Case Study

Manipal Global Education, a leading Indian education services provider, needed to unify branding across more than 20 complex websites, improve content relevance and personalization for different visitor profiles, and gain real-time analytics to boost online application submissions. To address these challenges they turned to Adobe Experience Manager (as part of Adobe Marketing Cloud) together with Adobe Analytics and Adobe Target after finding Google Analytics insufficiently customizable.

Using Adobe Experience Manager to centralize content, templates, responsive/mobile design and social capabilities, and leveraging Adobe Analytics and Adobe Target for real-time insights, testing, and personalization, Manipal Global Education achieved strong results: online applications rose 40% across all sites (manipal.edu +22%), mobile visitors increased 40% and mobile traffic grew 25%, leads on manipal.edu climbed 11%, lead-to-application conversion improved 18%, and average time on site jumped 69%, while student acquisition costs declined. Adobe Experience Manager enabled consistent branding, faster content updates, and personalized experiences that drove these outcomes.

Manipal Global Education

Balakrishna Rao

CIO, Manipal Global Education Services