Case Study: Kao Corporation achieves 20% faster updates and mobile-first global websites with Adobe Experience Manager

Kao refreshes and expands its global websites with Adobe Experience Manager

Kao Corporation, a global consumer-products company with more than 250 websites and 500,000 digital assets, was challenged by rapidly rising mobile traffic and costly, labor‑intensive desktop-to-mobile conversions. To adopt a mobile-first design, reduce page-creation and maintenance costs, and ease the technical load on production teams, Kao moved from its legacy TeamSite platform to Adobe Experience Manager (part of Adobe Marketing Cloud).

Using Adobe Experience Manager, Kao deployed responsive templates, integrated CMS and DAM, Multi‑Site Manager, and new authoring workflows that let creative teams publish directly. Adobe Experience Manager cut update time by about 20%, simplified reviews and localization, eliminated much of the hidden standby cost, and enabled better designs without constant developer involvement—supporting rapid launches of dozens of refreshed, multi‑language sites and measurable time and cost savings for Kao Corporation.

Kao Corporation

Tsuyoshi Tanaka

Manager, Office of Communication Technology, Digital Marketing Center