Case Study: Informatica achieves 61% growth in global web visits with Adobe Experience Manager

Informatica - Customer Case Study

Informatica, a global leader in enterprise data management, needed a more scalable, integrated CMS to support 30 websites in eight languages, improve lead generation, SEO, and deliver personalized experiences that integrate with multiple back-end systems. To meet those challenges, Informatica selected Adobe Experience Manager (part of Adobe Marketing Cloud) along with Adobe Analytics, Adobe Target and Adobe Professional Services.

Using Adobe Experience Manager together with Analytics, Target and Professional Services, Informatica built a marketing data lake, implemented tag management, A/B testing, progressive profiling and multisite managed services to automate translations and updates. The Adobe Experience Manager‑based solution drove measurable gains: 61% growth in global web visits, a 55% boost in organic search traffic, 3x higher event response rates, better targeting of key accounts, faster lead capture and increased marketer productivity.

Informatica

Sean Browne

Senior Director of Web Marketing