Case Study: Alere achieves a global rebrand and 80% fewer image requests with Adobe Experience Manager

Healthcare innovator develops engaging websites, communications, and sales tools using Adobe solutions

Alere, a global healthcare diagnostics company, needed to overhaul its corporate websites and centralize creative assets as part of a worldwide rebrand—supporting consistent messaging across 29 countries and 15 languages while improving mobile and sales collateral. To meet these challenges, Alere implemented Adobe Experience Manager (within Adobe Marketing Cloud) alongside Adobe Creative Cloud for teams and Adobe Digital Publishing Solution.

By deploying Adobe Experience Manager, Alere centralized sites and assets with modular, responsive templates and a searchable self‑service library; this reduced duplicate assets by 53% across 2,000 pages and cut image requests by about 80% after publishing 4,000 approved images. Adobe’s Creative Cloud improved global design collaboration, and Adobe DPS enabled interactive mobile sales publications (four U.S. titles so far), increasing sales engagement and providing analytics to focus content development.

Alere

Justin Heasman

Associate Director Global Web Operations