Case Study: Philips achieves 75% faster translations and unified global digital marketing with Adobe Experience Manager

Global manufacturer uses Adobe solutions to simplify, standardize, and formalize digital marketing

Philips, the global technology and manufacturing company, faced the challenge of standardizing and scaling digital marketing across 79 markets and 38 languages while serving millions of customers on mobile and desktop. To build a single, responsive platform and give 500+ content authors governance, localization and faster delivery, Philips adopted Adobe Experience Manager as part of Adobe Marketing Cloud (along with Adobe Analytics and Adobe Target).

Using Adobe Experience Manager and its Managed Services—with templates, Assets, dynamic media and PIM integration—Philips automated more than 30,000 daily product updates, migrated/modernized over 1–1.4 million pages that receive ~1.4 billion annual views, and cut translation time by 75% and translation management costs by 90%. The solution shortened deployments from weeks to days/hours and delivered measurable conversion gains (buy clicks +20%, newsletter signups +635%, product views +15.85%–24.46% and purchases +27.97%), proving Adobe Experience Manager enabled a faster, standardized, data-driven digital experience.

Philips

Joost Van Dun

Philips