Case Study: Franke Group achieves 40% higher website engagement and centralized content management with Adobe Experience Manager

Franke Group - Customer Case Study

Franke Group, a Switzerland-based provider of kitchen and catering systems, faced a group-wide digital transformation challenge: create a consistent, emotionally driven brand presence across 100+ global web properties, centralize content management, and improve customer experience and mobile usability. To meet these goals Franke revamped its sites and built a digital showroom using Adobe Experience Manager (part of the Adobe Marketing Cloud).

By deploying Adobe Experience Manager as the central CMS/DAM (with implementation partner One-Inside), Franke launched responsive sites, a VR digital showroom and mobile app, and a unified Product Explorer and content workflow. Adobe Experience Manager helped Franke increase time on site by 40%, reduce churn by 15%, centralize content management to lower costs, and accelerate rollouts (8–10 local web properties per month).

Franke Group

Renato Di Rubbo

CMO