Case Study: Fairfax Media New Zealand connects millions of readers and boosts advertising revenue with Adobe Experience Manager

Fairfax Media New Zealand - Customer Case Study

Fairfax Media New Zealand, publisher of Stuff.co.nz and one of the country’s largest media companies, faced siloed customer data, a lean marketing team, and the need to grow online audiences and ad revenue. To solve this, Fairfax consolidated its marketing on Adobe Experience Manager as part of the Adobe Marketing Cloud, deploying Adobe Campaign, Adobe Analytics and Adobe Audience Manager to unify customer profiles and enable cross‑channel personalization.

By implementing Adobe Experience Manager and the integrated Marketing Cloud solutions, Fairfax centralized campaigns, combined online and offline data, and used analytics to drive editorial and ad decisions. The result: Stuff.co.nz rose from the 10th to the 3rd-largest web property in New Zealand, advertising revenue increased through better-targeted ads, duplicated mail and email were reduced, and the company gained a single view of customers to improve campaign performance.

Fairfax Media New Zealand

Fei Bian Goh

Senior Product Manager