Case Study: Essilor of America achieves more than double engagement and a 46% increase in Find a Provider searches with Adobe Experience Manager

Essilor of America - Customer Case Study

Essilor of America, a leading eyeglass lens manufacturer, faced fragmented, cost-inefficient brand sites that failed to convey product benefits and to capture traffic driven by new TV advertising. The company needed a way to present four distinct brands with consistent governance, consolidate digital assets, and measure campaign effectiveness — a challenge addressed by adopting Adobe Experience Manager (part of Adobe Marketing Cloud) as the core platform.

Razorfish implemented a centralized marketing platform built on Adobe Experience Manager, Adobe Analytics, and Adobe Target, with sites hosted on AWS and reusable templates that allowed fast, branded launches. The Adobe Experience Manager solution delivered cross-channel interactive experiences, cut time-to-market (Varilux launched in 6 months; others followed in 8–10 weeks), and produced measurable gains: organic visits +23%, engagement (time on page) more than doubled, and Find a Provider searches rose 46%.

Essilor of America