Case Study: Craftsman achieves 190% digital membership growth and 6x longer time on site with Adobe Experience Manager (Livefyre)

Craftsman lays foundation for dynamic online community using Livefyre, part of Adobe Experience Manager

Craftsman, the long-standing tools brand, needed to redesign its Craftsman Club into a reliable, members-only destination that would inspire existing users and attract new brand-loyal DIYers. To achieve this, Craftsman used Livefyre (part of Adobe Marketing Cloud) via Adobe Experience Manager to bring user-generated DIY content and community features into a single experience.

Adobe Experience Manager implemented Livefyre to create the Craftsman Inspiration Wall — a curated feed of social posts integrated with Craftsman’s user identity system — enabling members to share projects and engage easily. The results were a 190% increase in digital membership, site visitors spending 6x longer on the site, and 78% of online community members joining after the revamp.

Craftsman