Case Study: C3 Creative Code and Content achieves five times more content and streamlined personalized campaigns with Adobe Experience Manager

C3 Creative Code and Content - Customer Case Study

C3 Creative Code and Content, a global content marketing agency, faced the challenge of delivering many highly personalized digital campaigns without proportionally increasing costs or complexity. To enable worldwide collaboration and unified workflows, C3 adopted Adobe Experience Manager alongside Adobe Creative Cloud and the broader Adobe Experience Cloud stack to support content creation, asset management, campaign delivery, testing, and analytics.

Using Adobe Experience Manager (with Adobe Campaign, Adobe Target, Adobe Audience Manager and Creative Cloud tools), C3 centralized approved assets in Experience Manager Assets, leveraged Creative Cloud Libraries for real-time collaboration, and managed campaigns from a single interface. As a result—thanks to Adobe Experience Manager and the Adobe solutions—teams share assets easily, work more productively, and optimize campaigns continuously; C3 has doubled staff but now produces about five times as much content as five years ago.

C3 Creative Code and Content

Jasper Graf Von Hardenberg

Executive Strategy Director