Case Study: Argos achieves 40% online sales and massive marketing ROI with Adobe Experience Manager

Argos - Customer Case Study

Argos, a leading UK digital retailer, needed better insight into customers’ online shopping behavior to target marketing spend, understand the characteristics of different channels, and grow web transactions. To solve this, Argos adopted Adobe Marketing Cloud capabilities, including Adobe Analytics and Adobe Experience Manager, to integrate data across channels and produce actionable, visualized reports.

Using Adobe Experience Manager for dynamic media and Adobe Analytics for segmentation, reporting, and automated campaigns, Argos deployed retargeting, recommender, and smart-email programs that produced measurable results: online sales doubled to 40% of total, campaign open rates as high as 43%, click-through rates of 37%, conversion rates of 32% for abandoned-basket campaigns, and campaign ROIs ranging from 1,500% to 7,000%; mobile commerce also grew strongly. Adobe Experience Manager and Adobe Analytics enabled Argos to automate ~30 weekly reports and make data-driven marketing investments that materially increased revenue and ROI.

Argos

Jim Bassett

eCommerce Operations Manager, Argos