Case Study: Amway achieves global collaboration and up to 100% productivity gains with Adobe Experience Manager

Amway - Customer Case Study

Amway, a global direct‑sales company with about 3 million independent distributors, needed more efficient technologies to support distributors, speed delivery to marketing and sales teams worldwide, and free digital staff to focus on creativity. To standardize digital processes and reach tech‑savvy new entrepreneurs, Amway selected Adobe Experience Manager within the Adobe Marketing Cloud.

Using Adobe Experience Manager (Sites and Assets) — implemented with partner ICF Olson — Amway centralized assets, shared templates and distributor tools, and built detailed tagging/global search to boost productivity and collaboration across regions. The solution cut development time for local sites, promoted consistent yet locally tailored branding, and delivered measurable gains (Amway China reported a 100% productivity increase), demonstrating the value of Adobe Experience Manager for global digital delivery.

Amway

Joe Kline

IT Manager, Digital Content Organization