Case Study: Zebra achieves scalable global website growth with Adobe Experience Cloud

Zebra reaches customers worldwide with a scalable website powered by Adobe Marketing Cloud

Zebra needed a scalable way to keep its global websites up to date with consistent product information, while also bringing Motorola Solutions’ Enterprise business into the Zebra brand. Working with Adobe Experience Cloud, Zebra used Adobe Marketing Cloud, including Adobe Experience Manager and Adobe Analytics, to centralize content, assets, and regional website management.

Adobe Experience Cloud helped Zebra relaunch a global website in just eight months, using reusable templates, centralized asset storage, and data-driven analytics to streamline updates and translations. The result was a site built to scale at lower cost, with over 130,000 assets managed in one place, global website traffic up about 13% year over year, and organic keyword rankings improving by 300%.

Zebra

Sarah Bryowsky

Director of Digital Marketing