Case Study: Yemeksepeti achieves up to 15% higher conversion with Adobe Experience Cloud

Yemeksepeti uses Adobe Analytics to deliver dynamic experiences to hungry customers across screens

Yemeksepeti, the Turkey-based food delivery service with more than 8 million registered users, wanted to improve mobile-first customer experiences, shorten the path to order, and increase sales. Using Adobe Experience Cloud, specifically Adobe Analytics, the company needed better data to understand customer behavior, identify appealing offers, and create more effective cross-sell and upsell opportunities.

With Adobe Experience Cloud and Adobe Analytics, Yemeksepeti optimized search, streamlined navigation, and refined checkout and wallet features based on customer insights. The changes reduced bounce rates by 7% on iOS and 22% on Android, improved add-to-cart behavior by 6%, boosted conversion for 300 optimized search terms by 36%, and helped drive a 15% increase in overall conversion.

Yemeksepeti

Sercan Akkas

Analytics and Optimization Manager