Case Study: WestJet achieves higher conversions and personalized travel campaigns with Adobe Experience Cloud

WestJet reaches more travelers with high-flying campaigns created with Adobe solutions

WestJet, Canada’s second-largest airline, wanted to improve digital marketing, better understand customer behavior across channels, and increase self-service bookings on its website and app. Using Adobe Experience Cloud and Adobe Creative Cloud for enterprise, WestJet needed a unified way to turn campaign data into more relevant, personalized travel experiences.

Adobe Experience Cloud helped WestJet combine analytics, audience data, search, and testing to tailor content, retarget offers, and optimize search campaigns. The results included 40% less time required to support SEM, a 14% reduction in weekend campaign costs, better conversion from personalized messaging, and annual savings of $1 million through improved campaign performance and agency renegotiations.

WestJet

Jason Wiegand

Manager of Digital Analytics and Optimization