Case Study: My Move achieves faster content delivery and 25% higher customer satisfaction with Adobe Experience Cloud

Website uses Adobe Experience Manager to quickly roll out new content, tools, reminders, and customized offers for movers

My Move, an advertiser-funded moving resource that serves nearly 600,000 monthly visitors, needed a more scalable website platform to replace a heavily customized open-source system. The company wanted to publish fresher, more targeted content faster, improve support for multiple devices, and integrate with critical back-end systems that drive revenue and personalized offers. Adobe Experience Cloud, through Adobe Experience Manager, was selected to help meet those goals.

Adobe Experience Cloud implemented Adobe Experience Manager Sites and Assets with partner ICF Olson, delivering the new website in four months. The solution enabled responsive design, easier content reuse, faster publishing, and deep integration with My Move’s systems, allowing staff to update content without IT support. The impact was significant: My Move reported a 25% increase in customer satisfaction ratings, along with quicker time to market and better mobile experiences.

My Move

Ada Vassilovski

Vice President of Product and Marketing