Case Study: Virgin Holidays achieves a 150% conversion lift with Adobe Experience Cloud

Virgin Holidays tailors customers’ travel communications for a 150% jump in conversion with Adobe Experience Cloud

Virgin Holidays, a UK holiday company, needed a way to replace fragmented, inconsistent customer communications across 10 departments and multiple campaign tools. Using Adobe Experience Cloud, including Adobe Campaign, the team set out to improve personalization, streamline campaign creation, and create a more seamless customer journey across channels.

Adobe Experience Cloud helped Virgin Holidays consolidate customer data and workflows into a single platform, cutting campaign creation time to one hour and centralizing 44 data tables into 7. The company reported stronger engagement and revenue results, including 150% higher conversion for personalized content, 33% higher revenue from contextual messages, and over 90% engagement across communications.

Virgin Holidays

Saul Lopes

Strategic Insights and Loyalty Manager