Case Study: UBS achieves faster, personalized digital experiences with Adobe Experience Cloud

UBS, delivering superb customer and employee experiences online

UBS, a leading global financial institution, needed a faster and more scalable way to manage its 50,000-page public website and 100,000-page intranet. The bank wanted to simplify page updates, personalize content for customers and employees, centralize campaign management, and improve security and consistency across its digital properties. Adobe Experience Cloud, including Adobe Experience Manager, was selected to meet these needs.

Adobe Experience Cloud implemented Adobe Experience Manager, Adobe Analytics, Adobe Target, and Adobe Campaign with support from Netcentric. The solution enabled reusable templates and components, faster publishing, more personalized experiences, and tighter access controls for intranet content. UBS reported managing content at least three times faster, with page updates streamlined across sites and digital experiences improving by up to 4% faster, helping drive higher conversions and productivity.

UBS

Manuel Niess

UBS