Case Study: Travelocity achieves faster, more personalized marketing with Adobe Experience Cloud

Travelocity uses Adobe Campaign to put travelers in charge of communications for smart marketing

Travelocity needed a better way to deliver relevant travel offers at scale, replacing generic email blasts with personalized communications that could keep up with millions of daily hotel, flight, and car-rental deals. The company turned to Adobe Experience Cloud, using Adobe Campaign as part of Adobe Marketing Cloud to help a small team create smarter, more targeted marketing for travelers.

Adobe Experience Cloud implemented automated workflows and personalized “My Deals” emails that matched customer preferences to Travelocity’s inventory, plus dynamic landing pages and fast campaign launches. The results included open rates 40 percentage points higher than typical marketing emails, click-through rates more than 15 percentage points higher, nearly 50 unique campaigns, and 3 billion emails sent annually; Travelocity also cut launch time from weeks to hours and saved countless hours of work.

Travelocity

Keith Nowak

Director, Communications