Case Study: Baxter Credit Union achieves faster ROI and stronger member engagement with Adobe Experience Cloud

Top credit union connects campaigns across touchpoints with Adobe Marketing Cloud

Baxter Credit Union (BCU) needed a better way to modernize marketing, unify member data, and deliver more personalized campaigns across email, direct mail, call centers, and other channels. Its aging campaign system made segmentation, reporting, and automation difficult, so BCU turned to Adobe Experience Cloud, specifically Adobe Campaign, to improve marketing efficiency and member engagement.

Adobe Experience Cloud implemented Adobe Campaign within Adobe Marketing Cloud as a fully hosted cross-channel campaign management solution, integrated with BCU’s data warehouse. The result was faster, more targeted marketing: BCU delivered 31% more campaigns in 2014 than in 2013, achieved ROI in less than a year, grew new accounts in one product area by 76%, and increased account balances by 28%.

Baxter Credit Union

John Sahagian

VP M