Case Study: Sprint achieves stronger customer experiences and higher conversion with Adobe Experience Cloud

Top communications company builds superior customer experiences, campaigns, and offers with Adobe Marketing Cloud

Sprint, the communications company, needed a better way to understand customers across channels and devices, improve conversion, reduce bounce rates, and make testing and optimization more repeatable. It partnered with Adobe Experience Cloud, using Adobe Marketing Cloud solutions such as Adobe Analytics and Adobe Target, along with Adobe Professional Services, to build a stronger data-driven digital experience program.

Adobe Experience Cloud helped Sprint identify high-value pages, run A/B and multivariate tests, and share results more effectively across the organization. The impact was strong: Sprint reported a 29% increase in equipment protection program sales, a 20% lift in customers advancing through the Sprint Easy Pay checkout flow, and an average 18% improvement across relevant KPIs, contributing to seven-figure returns over three quarters.

Sprint

Lori Mabe

Manager, Digital Testing/Optimization and Personalization