Case Study: Time Warner Cable achieves 49% higher new customer conversions with Adobe Experience Cloud

Time Warner Cable is more than television, Internet, and telephone

Time Warner Cable, a large residential service provider with over 15 million customers, needed a better way to understand visitor behavior and deliver more personal digital experiences across its websites. Working with Adobe Experience Cloud, the company sought to unify first-, second-, and third-party data, improve targeting, and create a scalable platform for customer acquisition, retention, and growth using tools such as Adobe Marketing Cloud and Adobe Target.

Adobe Experience Cloud implemented an integrated digital marketing solution that combined Adobe Analytics, Audience Manager, Experience Manager, Target, Campaign, and related services to build unified customer profiles and enable personalized content and offers. The results were strong: Time Warner Cable integrated more than 100 CRM data elements, increased new customer conversions by 49%, improved conversion rate by 20%, boosted existing customer conversion by 9%, and achieved a seven-figure annualized ROI, while also speeding testing cycles from weeks to just a few days.

Time Warner Cable

Rob Roy

Head of eCommerce & Digital Marketing