Case Study: Thomson Reuters achieves personalized customer experiences and higher conversions with Adobe Experience Cloud

Thomson Reuters unifies customer experiences

Thomson Reuters, the global information provider, wanted to deliver more personalized digital experiences across its Legal Solutions sites while better understanding customer behavior across web and social channels. Using Adobe Experience Cloud, specifically Adobe Marketing Cloud capabilities like Adobe Analytics, Adobe Target, and Adobe Social, the company set out to improve conversion, social reach, and subscription renewals.

Adobe Experience Cloud helped Thomson Reuters connect data from multiple channels, run testing and optimization cycles, and deliver targeted content and offers based on customer interests. The results included a 50% conversion rate, a 200% lift in logins from improved navigation and login buttons, and strong e-commerce engagement, including a 2,600% spike in search for “cross examination” that drove half of blog readers to a product page.

Thomson Reuters

Casey Hall

Social Marketing Lead