Case Study: Thomas Jefferson University achieves faster, more personalized digital experiences with Adobe Experience Cloud

Thomas Jefferson University and Jefferson Health engage the community with powerful content and experiences using Adobe Marketing Cloud

Thomas Jefferson University and Jefferson Health needed to unify a fragmented digital presence across multiple websites and apps, improve consistency, and gain a clearer view of visitor behavior. They turned to Adobe Experience Cloud, using Adobe Marketing Cloud tools such as Adobe Experience Manager, Adobe Analytics, Adobe Social, and Adobe Target to centralize content management and digital marketing.

Adobe Experience Cloud helped Thomas Jefferson University and Jefferson Health eliminate four content management systems and migrate 16,000 pages and 6,000 assets in about 6 months instead of the planned 18 months. The organization also enabled 300 people to create content in one system and expects to save more than $2 million over five years through consolidation and better visibility into consumer journeys.

Thomas Jefferson University

Neil Gomes

Vice President for Technology Innovation and Consumer Experience