Case Study: Telegraph Media Group achieves award-winning cross-channel news delivery with Adobe Experience Cloud

Telegraph Media Group brings timely news to the forefront with Adobe Marketing Cloud

Telegraph Media Group, the UK news publisher behind The Daily Telegraph and The Sunday Telegraph, needed to modernize its digital news experience and better engage readers across desktop, mobile, print, and social channels. To support faster content delivery and improve audience insight, it turned to Adobe Experience Cloud, using Adobe Marketing Cloud tools including Adobe Experience Manager, Adobe Analytics, and Adobe Campaign.

Adobe Experience Cloud helped Telegraph Media Group relaunch its websites with responsive, modern design and real-time publishing capabilities, while analytics and campaign tools improved personalization and ad targeting. The results included faster rollout of new content and sites, stronger mobile experiences, better audience engagement, and increased revenue through longer visitor time on site and more effectively targeted advertising.

Telegraph Media Group

Chris Taylor

CIO