Case Study: Spar ICS achieves a 50% increase in customers with Adobe Experience Cloud

SPAR ICS embraces digital retailing to accommodate regional shopping tastes using Adobe Experience Cloud

Spar ICS, the IT arm of the SPAR Group, needed to eliminate digital silos and better tailor online shopping experiences to local tastes across different countries. Working with Adobe Experience Cloud, the company sought a more integrated digital foundation to support personalized customer journeys and keep pace with changing retail expectations.

Adobe Experience Cloud, including Adobe Experience Manager, Adobe Target, and Adobe Analytics, helped SPAR ICS centralize content, manage assets, and use customer insights to deliver relevant local experiences. The results included more efficient operations and a 50% increase in customers at a Vienna store with digital signage, e-shelving, and self-checkouts, contributing to higher sales and supporting SPAR ICS’s expansion and innovation goals.

Spar ICS

Andreas Kranabitl

Managing Director