Case Study: Social Kinnect drives more qualified leads and lower costs with Adobe Experience Cloud

Social Kinnect uses Adobe Advertising Cloud to improve customer acquisition and drive efficiencies across search campaigns

Social Kinnect, a digital agency in India, needed a better way to manage and scale paid search for its client Indiabulls Housing & Finance while improving lead generation and controlling rising campaign costs. The team turned to Adobe Experience Cloud, specifically Adobe Advertising Cloud Search, to make campaign management more efficient and effective.

Using Adobe Experience Cloud and its Adobe Advertising Cloud Search tools, Social Kinnect created automated, segmented search campaigns with custom bidding and KPI targeting, supported by Adobe Sensei-powered Spend Recommendation. The result was up to 40% more daily leads, a 50% reduction in cost per click, and a 9% drop in cost per lead, while also helping Social Kinnect target higher-value leads and improve marketing agility.

Social Kinnect

Mihir Palan

Account Director, Digital Media Planning & Buying