Case Study: Sky UK achieves personalized cross-channel customer experiences with Adobe Experience Cloud

Sky UK embraces customer data to deliver superior cross-channel experiences with Adobe Experience Cloud

Sky UK, Europe’s leading entertainment and communications business, needed to better understand and engage millions of customers across phone, store, online, mobile, and TV touchpoints. With 71% of customers using at least three channels, the company wanted a single view of each individual customer and more relevant experiences to improve loyalty and growth, and turned to Adobe Experience Cloud for help.

Adobe Experience Cloud, including Adobe Analytics, Adobe Audience Manager, Adobe Campaign, and Adobe Target, unified cross-channel data into one customer profile and enabled more targeted segmentation, personalization, and campaign execution. Sky UK now runs about 600 campaigns each month and can tailor content by individual behavior, helping it identify opportunities faster, improve customer engagement, and increase reach and returns.

Sky UK

Robert McLaughlin

Head of Digital Analytics