Case Study: Silicon Labs achieves faster website updates and a 15% conversion lift with Adobe Experience Cloud

Silicon Labs reaches tens of thousands of customers worldwide with experience-based website built on Adobe Experience Manager

Silicon Labs, a global IoT and semiconductor company, needed a more scalable way to deliver targeted digital experiences to tens of thousands of customers and improve the efficiency of website updates. It chose Adobe Experience Cloud, including Adobe Experience Manager, to replace its legacy CMS and support faster, more flexible marketing across its growing global audience.

With Adobe Experience Cloud, Silicon Labs centralized content and product information, added tagging and analytics for deeper customer insight, and enabled marketers to manage updates without heavy IT support. The result was a 15% conversion lift, website changes that dropped from one week to 20 minutes, and a 150% improvement in product interest accuracy.

Silicon Labs

Kamran Shah

Director of Corporate Marketing