Case Study: Scandinavian Airlines achieves greater loyalty and higher revenue per passenger with Adobe Experience Cloud

Scandinavian Airlines gives passengers more than just a trip with Adobe Experience Cloud

Scandinavian Airlines wanted to move beyond selling seats and create more personalized, end-to-end travel experiences, but a fragmented marketing environment made it hard to connect online and offline customer data. Using Adobe Experience Cloud, SAS aimed to better understand frequent flyers, improve marketing efficiency, and expand revenue through value-added services.

Adobe Experience Cloud helped Scandinavian Airlines integrate Adobe Experience Manager, Adobe Campaign, Adobe Target, Adobe Analytics, and Adobe Audience Manager to personalize communications, unify customer insights, and automate more of its CRM and marketing processes. The results included stronger frequent-flyer loyalty, higher customer lifetime value and revenue per passenger, improved campaign effectiveness, and less manual work, giving Adobe Experience Cloud a measurable impact on both efficiency and growth.

Scandinavian Airlines

Didrik Fjeldstad

Vice President of Marketing