Case Study: RS Components achieves stronger digital insights and higher customer engagement with Adobe Experience Cloud

RS Components brings digital data to the forefront of its B2B business with Adobe Experience Cloud

RS Components, the world’s largest electronics distributor, needed to better understand complex buyer and influencer behavior across 32 countries and 28 languages while elevating the role of digital data inside the business. To address these challenges, RS Components turned to Adobe Experience Cloud, including Adobe Analytics Premium, Adobe Campaign, Adobe Target Premium, and Adobe Social, to create a more data-driven approach to marketing and decision-making.

Adobe Experience Cloud helped RS Components build a self-serve analytics model, improve attribution, and run personalized campaigns and testing across channels. The results included a 75% increase in clicks on a tested website button, a 450% uplift in product feedback form submissions, a 2% increase in average order value, and a rise in analytics adoption from 10 users to 400, reaching 100% of the target user base.

RS Components

Andrew Morris

Head of Digital Insight Delivery