Case Study: Renault achieves personalized cross-channel customer engagement with Adobe Experience Cloud

Renault - Customer Case Study

Renault, the French automaker, needed a better way to unify customer data and deliver consistent, personalized cross-channel communication across markets and dealerships. To replace its legacy campaign platform and support its My Renault owner portal, Renault turned to Adobe Experience Cloud, using Adobe Campaign to improve customer engagement and marketing agility.

Adobe Experience Cloud helped Renault centralize mail, email, online, and SMS campaign management, integrate customer data, and give marketers better visibility into customer behavior and campaign performance. The result was a more scalable, in-house marketing platform that reduced agency dependence and improved speed and control, while boosting monthly My Renault registrations by 20%.

Renault

Adeline Wattellier

Head of Multichannel CRM