Case Study: RCS MediaGroup achieves 25% lower operating costs with Adobe Experience Cloud

RCS MediaGroup analyzes customer data with Adobe Marketing Cloud for targeted campaigns

RCS MediaGroup, a major media company with more than 70 brands across Italy and Spain, needed a better way to manage and analyze millions of customer profiles across channels to drive subscriptions and advertising revenue. Working with Adobe Experience Cloud, it used Adobe Marketing Cloud, including Adobe Campaign, Adobe Analytics, and Adobe Target, to unify customer data and improve campaign targeting.

Adobe Experience Cloud, together with Accenture, implemented integrated workflows and automation that helped RCS MediaGroup segment audiences faster, personalize cross-channel campaigns, and optimize timing and channel selection. The results included 35% less time spent sending emails, 25% lower operating costs, and better customer engagement, with improved net promoter scores and stronger support for subscriptions and advertising.

RCS MediaGroup

Luca Crisà

CRM Digital & Campaign Manager